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PlantPure Nation is a film from the Producer and the writer of the extremely well-received documentary, FORKS OVER KNIVES. Frank Smith of Franklin Video is the Director of Photography. Principal photography was shot in 4K with the Sony F55.
PlantPure Nation was filmed across the USA and includes world-renowned experts, doctors and authors. The Production team includes Director Nelson Campbell, and Producer John Corry & Writer Lee Fulkerson from the acclaimed documentary film Forks Over Knives. Director of Photography Frank Smith of Franklin Video, Inc. rounds out this team with the Sony F55 Cinealta 4K camera.
PlantPure Nation tells the story of three people on a quest to spread the message of one of the most important health breakthroughs of all time. When nutritional scientist and author T. Colin Campbell inspires Kentucky State Representative Tom Riner to propose a pilot program documenting the health benefits of a plant-based diet, they inadvertently set in motion a series of events that expose powerful forces opposed to the diet. When industry lobbyists kill the pilot program, Dr. Campbell’s oldest son Nelson decides to try his own grassroots approach in his hometown of Mebane, North Carolina.
In his groundbreaking 2004 book, The China Study, and in the recent popular documentary film Forks Over Knives, Dr. Campbell detailed the weight of scientific evidence that a whole foods plant-based diet can prevent and even reverse some of the most deadly health conditions such as heart disease, diabetes and cancer.
Campbell argues that unlike the statin prescription drugs and invasive surgeries American doctors routinely prescribe, a diet consisting primarily of whole plant-based foods treats the underlying causes of these conditions as well as the symptoms. Patients experience immediate drops in cholesterol levels, blood pressure, and excess body weight. Their energy levels increase, they lose aches and pains, contract fewer illnesses, and enjoy a host of other improved health benefits.
As more doctors and public officials become aware of the healing power of plant-based nutrition the question arises: Why don’t they share the information with their patients or the public? Tragically, there have been few official medical or state-sponsored efforts in the nation to support the life sustaining benefits of a whole foods plant-based diet.
Nelson Campbell worked with Rep. Tom Riner to build on this non-binding resolution by developing and introducing House Bill 550, which mandated a pilot program that would document the health benefits of a plant-based diet. But once the bill went into committee, industry lobbyists woke up to the threat posed by the initiative. What followed was one of the most intensive lobby efforts ever in Kentucky. As the bill’s sponsor Rep. Riner put it, HB 550 was watered down to “a shadow of its former self”, turned “from steel to Reynolds Wrap.”
A top-down approach that recognized the powerful healing effects of plant-based nutrition had failed again. But Nelson Campbell suspected there was another way to prove the merits of this idea. After the setback in Kentucky, he resolved to put his hunch to the test in his own North Carolina hometown of Mebane (population 11,562).
Nelson hoped to demonstrate that a whole foods plant-based diet would lead to significant and measurable health improvements in just 10 days. He also wanted to demonstrate that such a diet would be easy to follow and indefinitely sustainable.
Using an approach consistent with the mainstream values of his hometown, he started small, offering ten-day “jumpstarts” of freshly prepared plant-based meals to 16 local influencers including a business executive, a journalist, two physicians, a local farming couple and other Mebane movers and shakers.
How would these rural people, many of whom were raised on southern comfort foods such as meat, potatoes, biscuits and gravy, handle a plant-based diet? Would they lose weight and get healthier? Would their families and friends accept their diet and lifestyle change? Could this be the spark of something even bigger? Can a nationwide health revolution actually begin in a town as rural and small as Mebane?
Beyond Mebane, Plantpure Nation explores the topical issues of the small family farmer, food deserts, modern medicine and the challenges of getting plant-based nutrition included in the political process.